Hallmark's same-sex marriage gaffe shows how social media is raising the stakes for marketers
"Whereas brands 10 or even five years ago might have specifically targeted only those consumers, today they need to be cognizant of the much larger market of people who view themselves LGBT supporters," one expert said.
from NBC News Top Stories https://ift.tt/38NbRtJ
from NBC News Top Stories https://ift.tt/38NbRtJ
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