'Nudging' doctors to prescribe cholesterol-lowering statins triples prescription rates

Pairing an online patient dashboard with 'nudges' to doctors tripled statin prescribing rates in a clinical trial. The study used two nudges, active choice framing to prompt physicians to make a decision on prescriptions, and peer comparison feedback which provided physicians with information on their performance relative to other physicians.

from Top Health News -- ScienceDaily https://ift.tt/2NQFH5m